Being direct is one of our core principles, and this is how we are able to deliver such incredible value. Traditional retailers typically have a number of middle men between the production process and you, the customer. Our obsession with efficiency means we cut out many of these middle men, and deliver exceptional products at unrivaled value.

You will see on each of our product pages a 'Retail' price.The price represents the estimated regular retail value of a comparable item of similar quality available from other retailers.
Because all of our products are available exclusively through our site, the retail price may or may not represent the prevailing price of any specific comparable item at any particular time or in every location, and we make no promises about the reliability or accuracy of any such information.

For this reason, it is important for us to note that your actual savings may vary.We regularly research to ensure that these retail prices represent realistic prices on comparable items, but nothing can replace your own comparison shopping. Notwithstanding the comparable retail price information provided, if this is an important factor for you in your purchasing decision, we recommend you also conduct your own individual research.